Coffee first came to North America the way of New Orleans back in the mid-1700's.
It was successfully cultivated in Martinique about 1720, and the
French brought it with them as they began to settle new colonies along the Mississippi.
The taste for coffee and chicory was developed by the
French during their civil war. It was scarce during
those times, and they found that chicory added body and
flavor to the brew. The Acadians from Nova Scotia brought
this taste and many other french customs (heritage) to Louisiana.
Chicory is the root of the endive plant. Endive is a type of lettuce.
The root of the plant is roasted and ground. It is added
to soften the bitter edge of the dark roasted variety.
Chicory is used to make the favorite blend of New Orleanians.
Where did the coffee break originate? How about New Orleans. In the 1920s the break had not yet become a part of the daily ritual
of American workers. In New Orleans in 1928 Lyle Saxon wrote the following about
New Orleans workers:
It is no unusual thing for a business man to say casually: "Well, let's go and get a cup of brew," as a visitor in his office is making ready to depart. It is a little thing perhaps, this drinking at odd times, but it is very characteristic of the city itself. Men in New Orleans give more thought to the business of living than men in other American cities. . . . I have heard Northern business men complain bitterly about these little interruptions for it or what-not.
We may never know if the break was actually invented here in New Orleans, but I believe so. The market has struggled over the last couple of years, but New Orleans brews remains the top selling brands in Louisiana and abroad. There are 4 different New Orleans brand of brew that dominate the market in Louisiana.
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